publishers clearing house digital media kit

PUBLISHERS CLEARING HOUSE DIGITAL MEDIA KIT FULL
PUBLISHERS CLEARING HOUSE DIGITAL MEDIA KIT TV

Publishers Clearing House has been know for decades as a subscription magazine seller and sweepstakes powerhouse.Its website features a broad array of general news content, not unlike the old-fashioned Yahoo or AOL.Īnd while other media companies have pulled back on Facebook Live, PCH still does a weekly live show that sometimes generates 600,000 viewers. PCH has also evolved into something of a media company.

PUBLISHERS CLEARING HOUSE DIGITAL MEDIA KIT TV

' As Seen on TV products are huge seller,' Goldberg said. Over the years, PCH has developed several of its own product lines to cater to this audience, such as the home-furnishing line Woodland Creek as well as Smart Home. The sweet spot is women in their 40s and 50s. PCH CEO Andy Goldberg notes that the company's reach is national but correlates very highly with Walmart's customer base. 'We build a profile as we go, and eventually deeply personalize that experience.' PCH's fan base is in the heartland 'Because we have this chance to win, people typically register up front, and we instantly know a lot about our users,' Cullinane said. (Note: If you remember commercials with Ed McMahon doing something similar, that was a different company.) And it still does plenty of direct mail orders for pet products and the like.īut increasingly it sees itself as a digital publisher with a unique advantage. Yes, PCH still does live commercials in which it shows up at a contestant's house with a giant check. Today, magazine sales account for roughly 3% of its revenue. The Mertzes eventually brought in outside management to run PCH. The company launched its first sweepstakes in the late 1960s, and by 1985 it started selling merchandise. Publishers Clearing House was started as a discount magazine seller in 1953 by a New York family: Harold and LuEsther Mertz and their daughter, Joyce Mertz-Gilmore.

PCH pivoted from print - roughly 30 years ago PCH is good at keeping its fans coming back. What are these people doing every day? Whereas in the old days, PCH fans would participate in sweepstakes via the mail or by calling 1-800 numbers, now millions log onto PCH.com and sign up for a chance at loads of different prizes - winning $7,000 a week for life, for example - along with a rotating collection of digital 'scratch offs,' power prize jackpots, and so on.

PUBLISHERS CLEARING HOUSE DIGITAL MEDIA KIT FULL

A full 19% of the VIPs (more than 150,000 members) log in for 30 straight days, PCH says. There's even a group the company calls its '30 for 30' club. These VIPs spend an average of 34 minutes a day on PCH.com. Seven percent of its web visitors become VIPs, who get exclusive content, customized games, and chances at bigger prize hauls (like $1 million and up). At a time when most publishers and marketers are pining for direct-to-consumer relationships and as much data as they can get their hands on, PCH has 15 million registered users - people who share their name, address, age, and email address. It sells ads on its website, app, and other gaming sites to brands such as Hershey's and Procter & Gamble.įueling the sweepstakes company's growth is its budding VIP club. The 65-year-old company pulled in a whopping $1 billion last year - $900 million of which came from selling merchandise, such as its own lines of cookware, beauty products, and collectibles.īut PCH also boasts of a fast-growing $100 million digital advertising business. Turns out, PCH is now a cutting edge, data-driven digital media powerhouse. Publishers Clearing House is perhaps best known (at least among people of a certain age) for selling cheap magazine subscriptions and compact-disc collections - and for delivering oversize checks to sweepstakes winners. PCH can tap into data from its registered user base of 15 million customers that can be used for precision ad targeting.Ī company famous for cutting big checks is pulling in plenty of its own.Today it's closing in on becoming a billion-dollar merchandise business and a significant digital ad seller.Publishers Clearing House has been known for decades as a subscription magazine seller and sweepstakes powerhouse.Account icon An icon in the shape of a person's head and shoulders.

Publishers clearing house digital media kit